Signals behind a score
A stronger result usually includes a direct request for help, a tool comparison, workflow pain, urgency, or clear interest in a better process.
- High intent: direct buying, switching, or recommendation language.
- Medium intent: clear pain and active research behavior.
- Low intent: broad interest without enough outreach context.
Why match reasons matter
Scores are useful only when a user can explain them. Leadgram pairs ranked results with plain-language match reasons so lead review stays transparent.