Telegram lead generation for agencies
Telegram lead generation for agencies works in two directions. You find people asking for exactly what you sell (a new site, an SMM manager, a rebrand), and you run the same search for every client you prospect for. Leadgram reads public Telegram chats 24/7 and ranks each person 0-100 by buying intent, with the message and the reason it matched.
Anyone else's Shopify checkout breaking on mobile after the last theme update?
Same here. We rolled the theme back for now.
Honestly done patching it myself. Looking for an agency to rebuild the store before Black Friday, budget is there. Who have you worked with?
Buying intentHot · 93
Following, we're in the same boat
How agencies find clients in Telegram
Agencies find clients in Telegram by reading the chats where business owners ask for help out loud: founder groups, regional business chats and niche communities for shop owners, clinics or SaaS teams. Those are the places a request turns up before anyone has written a brief.
These requests rarely look like a brief. People write “our site loads forever”, “who runs Instagram for a small café?” or “need a logo that doesn't look like clip art”. A keyword alert misses most of them. A search that reads meaning catches the words people actually use.
Timing matters more than volume. A request posted this morning is still open; the same request from last month has probably been handed to someone else. That is why every result carries its date: you can sort newest first or keep only the last 7 days.
Founder and small-business chats: redesigns, landing pages, “who built your site?”
Regional business groups: local brands looking for SMM, ads and photo shoots
Niche communities (e-commerce, clinics, real estate, SaaS): requests for a specialist agency
Freelance and job chats: projects too big for one freelancer
See also: How AI search reads intent, not keywordsEvery way to find clients on Telegram, step by step
Leads for web, SMM and design agencies
Here is what a result looks like for three kinds of agency. Each card is one person, with the group, the message, the score and the reason it matched. You can decide in seconds whether it is worth a reply.
Cut the noise before you read. Set a minimum score of 70 or 80, keep the last 7 days, and hide rows marked as offering services: in a busy chat those are usually other agencies pitching.
- DKHot
Dorota K.
@dorota_ceramics
90intent scoreHandmade sellers · EU· public group · 3h ago
Etsy fees are killing us. We want our own store with proper product pages, Shopify or WooCommerce. Who can quote a full build for about 80 products?
Why · Asks for a quote on a defined scope, matches “small brands that need an online store”.
- LTHot
Levan T.
@levan_bakes
84intent scoreCafé & restaurant owners · Tbilisi· public group · yesterday
Opened our second bakery in May and Instagram is still me posting at midnight. Looking for someone to run content and stories every month.
Why · A recurring SMM need with a clear trigger: a second location.
- PNWarm
Priya N.
@priya_ledgerapp
72intent scoreFintech founders chat· public group · 5h ago
We're rebranding before the seed round: logo, deck template, the lot. Is it better to hire a studio or a freelancer for this?
Why · Clear scope and deadline, still choosing between a studio and a freelancer.
How to reply without sounding like a cold pitch
The person asked a public question, so answer the question first. A reply that quotes their problem and offers one useful thought gets read. A reply that opens with your portfolio gets muted. Remember that the rest of the chat reads your answer too, so a helpful reply also works as quiet advertising for the agency.
Start from their words: “Saw your note about checkout breaking on mobile…”
Give one concrete tip they can use even if they never hire you
Offer a small next step: a 15-minute call, a quick audit, a rough quote
Reply the same day for scores of 80 and above; these requests go cold fast
Lead generation for your clients: one workflow per client
If you sell lead generation as a service, the same search becomes a repeatable job. One brief per client, one set of searches per brief, and a list your team checks before the client sees it.
Keep each client's work apart. Name every saved search after the client and the goal. When you add a client's own niche groups as sources, mark them Only me if that list must stay with the account manager who runs it.
Step 1: Write the client's buyer brief
Plain words: who buys, what they complain about, which city or niche.
Step 2: Run and filter
Minimum score, last 7 or 30 days, service offers hidden.
Step 3: Review on the shared board
Move good leads through stages, add notes, set a follow-up reminder.
Step 4: Hand over a CSV
Score, handle, message, group, date, source link and your notes.
Reporting to clients: show why each lead is on the list
Clients don't trust a spreadsheet of usernames. They trust a row that says what the person wrote, where and when, and why it counts as buying intent. Every Leadgram lead shows exactly that.
The CSV export includes score, name, handle, message, group, date, source URL, pipeline status and notes. Phone numbers stay out unless you switch them on, because they come from public messages. The match reason is shown in Leadgram but is not a CSV column, so copy the line that matters into the notes before you export. After that, the monthly report is a matter of sorting and counting.
- A handle, maybe a name
- No message, so no reason to believe it
- No date: is the request still open?
- No link to see where it came from
- Score 0-100 next to the handle
- The message in the person's own words
- Group, date and a source link
- Pipeline status and your notes, including why it matched
Which agency clients Telegram lead generation suits
Telegram works when your client's buyers talk in public chats. That is true for a lot of markets, but not all of them, and it is better to know before you promise a client anything.
Run one test search for the client's niche on the free plan before you pitch it. If the top results are real people with real requests, you have a channel. If they are mostly ads and bots, say so and save everyone a month.
Strong fit: local services, e-commerce, beauty and clinics, real estate, education, crypto and SaaS founder circles
Strong fit: Ukrainian, Russian-speaking and international chats in EN, RU or UK
Weak fit: enterprise procurement, where buying happens in tenders, not chats
Weak fit: niches whose buyers are simply not on Telegram
See also: How Telegram lead generation works for any business
Agency vs in-house: who should run Telegram lead gen
Some clients want leads delivered. Others want to run it themselves once they see it works. Both paths use the same product, so the real choice is about time and ownership, not tools.
A common path: you run the first months as a service, prove the channel with a reviewed list, then train someone on the client's side and move to a lighter monthly review.
| What differs | Your agency runs it | The client runs it in-house |
|---|---|---|
| Who writes the buyer brief | Your strategist, with the client's input | The client's sales or marketing lead |
| Who reviews the leads | Your account manager, before hand-over | Whoever will reply to them |
| Plan that fits | Teams: seats, roles, a shared board | Individual, or Free to try it |
| Ranked leads per month | Everything in Individual, incl. 1,000 a month | 1,000 on Individual, 50 on Free |
| What the client gets | A reviewed CSV and a short report | Direct access to search and replies |
| Works best when | The client has no time or Telegram know-how | Someone on their side can reply every day |
Pricing for agencies: the Teams plan
Most agencies land on Teams. It costs $19 per seat per month, or $15.75 per seat per month billed annually, from 2 seats, and includes everything in Individual, such as 1,000 ranked leads a month (prices checked 23 September 2026).
You invite teammates by email and give each one a role: owner, admin or member. Admins manage people and pipeline stages; members search, work the board and reply. You buy seats, starting from two: every active member holds one, and a pending invitation doesn't use one up.
Start on the free plan: run one search for one client's niche and look at the scores before you invite anyone. Need private community indexing, custom scoring or API and CRM sync? That is Enterprise.
See also: Compare Free, Individual, Teams and EnterpriseHow Teams workspaces, roles and seats work
Frequently asked questions
How do marketing agencies find clients on Telegram?
By answering people who already asked for help in public chats: founders who want a new site, café owners looking for SMM, startups planning a rebrand. Leadgram finds those messages, scores each person 0-100 and shows why, so you spend time only on real requests.
Can we keep leads for different clients separate?
Yes. Run separate searches per client and name them after the client. Groups you add as sources can be set to Team or Only me, and Only me sources are filtered on the server, so a teammate never receives them.
Can an agency hand leads over to a client?
Yes, as a CSV with score, message, group, date, source link, status and notes. Treat it as research for personal, relevant replies, not a mass-mailing list. Phone numbers stay out of the export unless you switch them on.
How much does Telegram lead generation cost for an agency?
The free plan gives 50 ranked leads a month. Teams costs $19 per seat per month, or $15.75 billed annually, from 2 seats, and includes everything in Individual, such as 1,000 ranked leads a month. Enterprise, with API and CRM sync, is priced on request (as of 23 September 2026).
Is Leadgram a lead generation agency?
No. Leadgram is a tool, not an agency: you run the searches yourself, or run them for your clients and sell the reviewed list as your service. Hand the leads over as a CSV and keep every reply personal; it is research for relevant answers, not a mailing list.
Find your next leads in Telegram
Run a search, review scored matches with the reason they fit and the source group, and export a clean list — all from public signal, no Telegram login.