Core workflow
Start with a narrow ICP, search communities where that audience discusses a problem, then review buying signals instead of generic mentions.
- Define the role, company type, problem, geography, and intent keywords.
- Search with problem language such as outreach tools, lead lists, or community intent signals.
- Save only leads with enough context to justify follow-up.
What counts as intent
Useful signals include recommendation requests, workflow complaints, tool comparisons, willingness to pay, deadlines, or active research behavior.