Lead generation in Ukraine: a tool, not an agency
Lead generation in Ukraine usually means one of two things: hire an agency or hire a sales rep. There is a third option. Leadgram is a tool that reads public Telegram chats 24/7 and shows you the people asking for what you sell, each with a 0-100 score and a reason. You keep the contacts, the process and the budget.
- KVHot
Kateryna V.
@kateryna_candles
89intent scoreKyiv FOP community· public group · 1h ago
We sell handmade candles online as a FOP and want to register our brand as a trademark in Ukraine. Looking for a lawyer who handles it end to end, from the name check to filing, this month.
Why · Clear service, a defined scope and a deadline this month.
Agency, tool or in-house: the short answer
If you want someone else to find leads and write to them for you, hire an agency. If you want buyers who are asking right now and you are happy to answer them yourself, a tool is faster and far cheaper. Leadgram is that tool: it finds and ranks buyers in Ukrainian, Russian and English Telegram chats.
Most Ukrainian businesses do not start with a sales department. They start with an owner, a phone and a few chats where clients already hang out. That is exactly where Leadgram looks.
It is not an agency, and we do not sell contact bases. You describe the customer, Leadgram shows you who is looking, and you decide who to write to.
- Buying intent score
- 0-100
- Every lead ranked, with a reason
- Public chats read
- 24/7
- New messages scored as they appear
- First ranked leads
- Same day
- Nothing to set up or connect
- Ranked leads a month
- 50
- On the Free plan, no card
What lead generation costs in Ukraine: agency vs in-house vs tool
When you order lead generation from an agency in Kyiv or anywhere else, you pay for people: a strategist, a copywriter, someone sending the messages. That can pay off. It is rarely cheap, though, and the price is usually quoted per project, so offers are hard to compare.
An in-house sales rep gives you full control. But you pay a salary, taxes and tools long before the first deal, and the know-how walks out the door with the person.
A tool sits in between. Leadgram's Free plan gives you 50 ranked leads a month, and the Individual plan costs $19 a month for 1,000 (prices as of September 2026, see Leadgram plans and prices). The catch: you do the replying yourself.
| What matters | Lead gen agency | In-house sales rep | Leadgram (tool) |
|---|---|---|---|
| How you pay | A retainer, a fee per lead or both, quoted per project | Salary, taxes, tools and a manager's time | Free: 50 ranked leads a month. Individual: $19 a month |
| First leads | After a brief, setup and a test campaign | After hiring and ramp-up | The day you describe your buyer |
| Who writes to the lead | The agency, in your name | Your rep | You or your team; Leadgram finds and ranks |
| Why each lead is on the list | Depends on the report you get | Whatever the rep wrote down | Source message, 0-100 score and a reason |
| Who keeps the contacts | Depends on the contract: check who owns the base | You, until the rep leaves | You: CSV export and a pipeline in your workspace |
| Best when | You have budget but no time for sales | You have steady volume and a sales process | You want people asking right now and will answer them yourself |
Why buying a lead base rarely works
Search for “buy leads Ukraine” and you will find plenty of files for sale: phone numbers, usernames, company names. The problem is not the file. Nobody on it ever asked to hear from you.
Intent search flips that. Leadgram only surfaces people who wrote in a public chat that they need something like your offer. Every lead comes with the message itself, so your first line can answer their question instead of opening with a pitch.
It is also why we do not scrape member lists. A list of group members tells you who joined, not who is buying. More on that in member scraping vs intent search.
- A file of phones and usernames
- No idea who needs you right now
- Can be resold to other buyers
- You open with a cold pitch
- Only people asking in public chats
- The source message and a reason
- A 0-100 score sets the order
- Your first line answers their question
Where Ukrainian buyers ask for contractors on Telegram
In Ukraine, a lot of business talk happens on Telegram. City chats, sole-proprietor (FOP) and accounting groups, IT and outsourcing communities, marketplace sellers, logistics to the EU, Ukrainians abroad. People ask for contractors there every day, in Ukrainian and Russian, often in the same thread. Requests like these:
In chats like these, keyword alerts fire on everything and bury you in noise, because the same words turn up in news, memes and ads. Leadgram reads the whole message, so a post about a border queue is not mistaken for someone who needs a truck.
For a local business this matters most. A plumber in Dnipro or a dental lab in Kharkiv does not need the whole country, only the handful of people nearby who asked this week. Intent search finds exactly those.
Carriers, heads up: the queue at the Polish border is long again today
Carrier question: for a groupage load to Poland, do you need a CMR per client or one per truck?
We make furniture in Rivne. Looking for a carrier with space for a groupage load to Poland next week: 6 pallets to Wrocław. Send your rates
Buying intentHot · 88
Daily carrier rates to Poland on our channel, subscribe
A Poltava farm asking who can certify its honey for export to the EU
A Lviv IT company looking for an office cleaning service from next month
An Odesa online store comparing fulfilment partners
A Kyiv clinic looking for a developer to rebuild its booking site
A Ukrainian team in Warsaw asking for a Ukrainian-speaking lawyer
How it works: from a buyer brief to your first reply
There is nothing to install or connect, and no Telegram account needed on your side. Most of the work is writing one clear sentence about your buyer.
After that, the job is simple: answer the hottest requests first, in your own voice, and keep the rest for later. A reply that picks up the exact problem from the message reads like help, not like spam.
Step 1: Describe your buyer
One sentence in Ukrainian, Russian or English: who they are and what they need.
Step 2: Get ranked leads
Each with a 0-100 score, a reason and the source message.
Step 3: Reply to 80+ first
Answer their question in your own words. You write, not a bot.
Step 4: Save the search
On paid plans, saved searches and alerts keep watching new messages.
Step 5: Export or track
Download a CSV or move leads through your pipeline.
See also: How the 0-100 lead score worksSaved searches and alertsExport leads to CSV
Try a search in your clients' language
Write the way your customer would write in the chat: Ukrainian, Russian or English all work. Leadgram searches by meaning, not by exact words, so you do not have to guess every way someone might phrase the request. See how in AI search by meaning.
Put the city or region in the brief. “Kyiv”, “Lviv region” or “Ukrainians in Poland” narrows the results to people who can actually become your clients, and the reason under each lead tells you why it matched.
When a lead generation agency is still the right call
Hire an agency if nobody on your team has time to write to leads, if you need cold outreach beyond Telegram, or if every deal takes weeks of calls. A good agency brings a process you do not have yet.
If you run an agency yourself, Leadgram can find the requests while your team handles the conversations and the sales. See Leadgram for lead generation agencies.
Still deciding? Start small. A month on the Free plan gives you a first sample of real requests in your niche (Free covers the core set of communities). Then you know what an agency would be working with, and whether you need one at all.
See also: Leadgram for lead generation agenciesTelegram lead generation, step by stepWhat lead generation is and how it works
How to choose a lead generation agency in Ukraine
If you do go with an agency, ask what you would ask any contractor. Good answers are specific; vague ones are a warning sign. Put the same questions to any tool, Leadgram included.
What exactly counts as a lead, and can I see the message or call behind each one?
Where do the contacts come from: people who asked, or a bought or scraped base?
Who owns the contacts and the scripts when we stop working together?
What happens in the first month, and what does the test period cost?
Can you show a report from a client in my niche, with the names removed?
Frequently asked questions
How much does lead generation cost in Ukraine: agency, rep or tool?
Agencies usually quote per project: a monthly retainer, a fee per lead, or both, so prices vary a lot. An in-house rep costs a salary plus tools. Leadgram has a Free plan with 50 ranked leads a month and an Individual plan at $19 a month (September 2026).
Can I order lead generation from Leadgram as a service?
No. Leadgram is a self-serve tool, not an agency. It finds and ranks people asking for your kind of offer in public Telegram chats, and you or your team reply to them. If you need done-for-you outreach, an agency is a better fit.
Pay per lead or a subscription: which is better?
Pay per lead feels safe, but you have to agree on what counts as a lead. A subscription is predictable, and you see every result yourself. In Leadgram each lead shows its source message and a 0-100 score, so you judge quality directly.
How fast will I see leads?
Your first search returns ranked results from chats Leadgram has already read, so you can start replying the same day. How many you find depends on how often people in your niche ask for help in public.
Does it work outside Kyiv?
Yes. Leadgram reads public chats, not a city directory, so regional business chats, FOP groups and Ukrainians-abroad communities all count. Add the city or region to your search to narrow it.
Find your next leads in Telegram
Run a search, review scored matches with the reason they fit and the source group, and export a clean list — all from public signal, no Telegram login.