Telegram mention monitoring for your brand and competitors

Track mentions on Telegram for a couple of weeks and the same three patterns keep coming back. Each needs a different reply, and each lands on a different part of the score.

The switcher is a competitor's customer who is unhappy and says so in public. This is the warmest mention you will ever find: the need is proven, the budget exists, and they are asking for options right now.

The asker has heard of you and wants a second opinion before buying. A quick, honest answer from your team often counts for more than anything a happy customer could add.

The comparer is weighing you against a rival. They are close to a decision, so skip the pitch and give specifics: price, setup time, what happens when something breaks.

Leadgram doesn't sort mentions into these types for you, but the message itself, shown next to the score, usually tells you at a glance which one you are looking at.

Competitor mentions are often worth more than your own. A person who writes “I'm done with Simbrook” has already paid for this kind of service, knows what it should cost and knows exactly what went wrong. You don't have to prove the problem exists, only that you solve it better.

Leadgram reads public chats 24/7, so you skip joining dozens of groups, scrolling them every morning or keeping a spare Telegram account for research. No Telegram account is needed at all: you sign in to Leadgram and search from the browser.

Mind the tone, though. Dropping “try us instead” under a complaint looks like vulture marketing. A useful answer to the actual question, with your product mentioned once, works far better.

They sound alike but answer different questions. Keyword monitoring watches a topic, like “eSIM for Asia” or “travel data plan”, and finds people with a need. Mention monitoring watches names, yours and your competitors', and shows who is ready to move between them.

Many teams run both. Topic searches bring buyers who have never heard of you. Name searches catch the ones who already know the market and are one bad week away from switching.

The free plan gives you 50 ranked leads a month, enough to see what people say about you and your main competitor. Paid plans add saved searches, so the name searches you set up once stay one click away instead of being retyped every morning.

Start small: one search for your brand and one for your main competitor. Within a week you will see where people talk about you, which questions repeat and what is worth fixing in the product or on the site.

When a list is ready, export it to CSV for your team. Scores mean the same thing everywhere, so a 90 on a brand mention is as strong as a 90 on any other search. More in how lead scoring works.